iPhone Designer Jony Ive “Objectified”

Apple VP of Industrial Design, Jonathan Ive discusses the philosophy behind everything from the iPhone to the iMac for the documentary Objectified and, quite frankly, shows why he’s the best there is at what he does, and why what he does is oh, so nice.

Watch the video. Especially if you’re designing for Apple’s competition. Please.

[via [...]This is a story by <a href="http://theiphoneblog.com">the iPhone Blog</a>. This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br/><br/><a href="http://www.theiphoneblog.com/2009/11/07/iphone-designer-jony-ive-objectified/">iPhone Designer Jony Ive &#8220;Objectified&#8221;</a>